FAQ - What are the benefits of offering an author byline to freelance writers versus having them ghostwrite the content?

A great reason to allow a freelance writer to have an author byline for the content they create is because many freelance writers are well known and have built a strong authority. That means they have a large audience to promote content to and their content will boost the overall authority of your blog.

The flip side of that is, if you have a ghostwriter to create content that you can place your name upon, it gives you the chance to become well known and build a strong authority in your industry.